Demand Sensing Strategy Day

Create a demand driven value network through Demand Sensing

The FIN Demand Sensing Strategy Day helps senior Supply Chain and Manufacturing Executives understand how they can implement Demand Sensing to dramatically improve current levels of forecasting by employing a set of mathematical techniques and AI to analyze real time daily demand information. By unlocking this intelligence attendees will be able to see how Demand sensing can revolutionize their end to end supply chain visibility and consumer demand planning.

Who will attend?

The event is designed for Senior Supply Chain and Planning Directors, Manufacturing and Digital Transformation leaders. Only 40 attendees will be able to attend.  Typical attendees will be Supply Chain Directors, Manufacturing Directors , Chief Digital Officers and Inventory and Planning Executives.

Unique collaborative format

By joining our fully immersive Demand Sensing Strategy Day, you will learn from influential practitioners in our network who have led major Demand Sensing Transformation programmes, and collaborate with peers to create a personal action plan to move your project forward.

Our unique format is designed to maximise practical learning for all attendees by moving away from the conference format to a series of collaborative working sessions with fellow practitioners.

Why now?

Consumer Demand and Political and Economic instability are having a profound effect on Manufacturing and Supply Chain operations, with early adopters benefiting from:

  • End-to-end Supply Chain visibility

  • Increased accuracy in forecasting and reporting

  • Reduced costs and significant efficiency benefits

  • Decreased Inventory levels

  • Higher revenues & improved profit margins

  • Improved customer responsiveness

  • Shorter cash to cash cycle times

  • New business models through servitization

The challenge of Demand Sensing

For many, the adoption of Demand Sensing is a huge challenge. As well as major technology investments there are huge leadership, cultural and change management issues to tackle. Demand Sensing replaces more traditional methodologies of forecasting, as such project leaders most Supply Chain and leaders are pioneers in their organizations, there are not many examples, staff or case studies to support their projects.


9.00 - 9.30 Welcome and morning coffee

9.30 - 10.00 Case Study 1

How do I design my Demand Sensing Strategy?

10.00 - 10.30 Interactive question and answers

10.30 - 11.00 Collaborative working session - how do I implement this in my organisation?

11.00 - 11.30 Case Study 2

How can I align the organisation with my vision for Demand Sensing

11.30 - 12.00 Interactive question and answers

12.00-12.30 Collaborative working session - how do I implement this in my organisation?

12.30 - 13.30 Networking lunch

13.30 - 14.00 Case Study 3

How do I demonstrate quick and easy wins?

14.00 - 14.30 Interactive question and answers

14.30-15.00 Collaborative working session - how do I implement this in my organisation?

15.00 - 15.30 Networking refreshments

15.30 - 16.00 Case Study 4

Technology Assessment Matrix, which technologies, when, where and why?

16.00 - 17.00 Interactive question and answers

17.00-17.30 Collaborative working session - how do I implement this in my organisation?

17.30 - 18.00 Networking drinks reception



Amsterdam, Netherlands