Back to All Events

Demand Sensing and the 21st Century Supply Chain

For supply chain planners,  the 21st century competitive terrain is to provide the right product or service, at the right time, in the easiest, fastest and most personalised way possible for your customer. The fast-growing science of demand sensing unlocks that potential by combining Big Data, AI and modern processing power to create new levels of possibility in predictive demand.

Neil Ackerman, a pioneer of demand sensing at Johnson & Johnson, sets out the essential building blocks for demand sensing, including how to get started, and how to put together the technology, skills and data needed to make it a success.